The coffee business, especially the contemporary coffee drink business, is one of the most promising business opportunities today.

Since the past few years, consumer demand for contemporary coffee drinks has been increasing day by day.

Seeing the increasing demand for coffee by consumers, making the coffee business a field that is quite profitable experience in developing a business and increasing your financial strength.

In improving the coffee business, of course you need quite in-depth research to develop a business.

The reason is because there is so much competition, the coffee business that you are doing requires its own advantages or uniqueness that can attract the attention of your potential customers.

Using research results as a differentiator for your coffee business from others is not only able to present characteristics, but can also be easily remembered for customers to choose a coffee drink that suits their mood.

Steps to grow your coffee business

Apart from research, there are still various steps that can be taken to improve the current coffee business today. You can also maximize digital technology to develop your coffee business online so that everyone from outside the area can find out about the coffee business that you are in.

Here are steps you can take to improve your current coffee business.

1. Find an interesting concept

While doing research for your coffee business, the concept is the main thing you need to think about first.

As previously informed, you need characteristics that differentiate your current coffee business from other competitors.

The interesting concept of the coffee business is not only about the type and name of the drink or food being sold.

You can also build a different atmosphere from the building style and interior that you stretch for your coffee business location later. In addition, the concept can also help determine the appropriate target market.

For example, if you design your coffee business concept for people who want to work or study outside the home, of course, you need a comfortable space with choices of interior and music that can support your customers' activities.

You can also create a special place for meetings, for example. If you want to present a natural concept, you can present an outdoor area which is decorated with a variety of beautiful plants.

Therefore, you need to do thorough research to find the right concept to bring benefits to your coffee business later.

2. Find a supplier of quality coffee beans

In running a coffee business, of course the quality of coffee serving will be the determining factor whether your coffee business will be liked by consumers who like to drink coffee or not.

Therefore, choosing a supplier of quality coffee beans is an obligation that you need to fulfill while you want to run a modern coffee business.

Finding quality coffee bean suppliers will certainly enhance the taste of contemporary coffee drinks for coffee connoisseurs to enjoy.

With the rise of the coffee business in big cities in Indonesia, of course suppliers of quality coffee beans will charge quite high prices so that their products can reach you. However, you don't need to worry about that.

You can also ask your friends who first started the coffee business. Who knows, with existing references, you can find suppliers of quality coffee beans according to your capital.

As the coffee business goes on, you also need to add insight into the quality of coffee beans and their types and characteristics, so that you can bring innovations in the future and still make customers feel at home enjoying the latest coffee drinks where your coffee business is located.

3. Choose a strategic location

Location also plays an important role in your coffee business. Choosing a good and strategic location will make it easier for you to determine the right target consumers, as well as accelerate the development of the coffee business that you will be involved in.

You can adjust the location to the concept that you have found from research results about the coffee business you want. From there you can be more certain to find a strategic location.

It would be very good if you choose a strategic location close to offices or universities. People who are in offices or universities tend to need coffee intake to support their daily activities in order to provide optimal results, and to increase the prospects for the coffee business that you are in.

4. Determine the target consumer

In determining target consumers, you need to first determine the concept and location of your coffee business that will be developed later. Starting from there, your consumers will adjust to the image and location of your coffee business.

There is nothing wrong in determining certain target consumers, both people in the middle or upper middle class. Almost all of the target consumers that you specify will be expected to have a positive impact on the sustainability of your coffee business.

By having the right target consumers, you will slowly innovate in your coffee business place later which can increase consumer comfort in enjoying the atmosphere and quality coffee served.

5. Calculate capital in detail

Furthermore, in improving or presenting a development in any business, of course you need capital. With so many competitors and you want a different coffee business concept, the capital needed is also not small. Therefore, you need to calculate your coffee business capital in detail.

At least to improve the coffee business, you need to prepare a capital calculation including tools or coffee machines, coffee supplier costs, expenses for food and beverage support materials, kitchen needs, rental and renovation costs, furniture, security, employee salaries, and promotion costs. .

Without proper calculations, instead of making a profit, you might end up losing money in running a coffee business.

6. Do promotions

One other step in order to increase the prospects of the coffee business that you are in, of course you have to do promotion. Especially if you bring innovation by changing the concept that is different from before.

You can do promotions through social media for free or for a fee. For free, you can maximize promotions by using social media platforms that are quite popular with consumers.

As for paid ones, you can collaborate with influencers or artists to increase awareness and reach a wider potential of consumers.