In selling a product (both goods and services), a company must know how to offer, introduce and sell it. This is where creativity is needed in marketing, which is called creative marketing.

Creative marketing is a very economical way to generate more sales, because good and sometimes trivial analysis and packaging can result in more conversions.

Today, consumers who buy products certainly have an interest and fulfill their needs or desires. The thoughts and needs of consumers before buying goods can be the basis for creative marketing thinking.

Companies need to apply creative marketing to handle product marketing.

This position plays an important role in building good relations between the company and consumers through the products produced and the product's use value after it is received.

Satisfying marketing and according to consumer needs will make consumers return to buy or use the goods or services that the company offers.

What is Creative Marketing?

Another term for Creative Marketing, namely Creative Marketing. This position handles creative efforts to support the marketing of a company's products.

The goods or services offered by the company need marketing in advance in order to attract targeted consumers.

Therefore, marketing strategies and techniques are carried out and balanced with creativity and innovation. Creative marketing exists to deal with these things.

So, the success or failure of the creative marketing role can reflect the success or failure of the company in terms of revenue.

Benefits of Creative Marketing

Creative marketing positions in work focus on product marketing. Then, from these efforts, are there other benefits that can be obtained from creative marketing? Come on, see the following review of the benefits of creative marketing.

1. Increase Awareness

The marketing strategy is carried out and through careful and detailed planning.

The more marketing efforts that are carried out, the more awareness of brands, products, companies and consumers will increase. Thus, the success of product sales is monitored.

2. Increase Sales

A unique marketing strategy that keeps up with the times will make the audience or consumers tend to be interested.

The latest trends that are followed will make the audience's view of the company and the products offered turn out to be able to keep up with developments.

The more campaigns that are carried out, the greater the potential audience interested in the products offered. As a result, product sales have increased.

3. Getting Potential Business Partners

With good marketing, it shows good company potential. Audiences, influencers to business partners have come to believe in the company's capabilities.

Collaboration can also be established so that opportunities to get potential business partners become easier.

The digital footprint of creative marketing will open up wide opportunities for business partners to find information about our company.

4. Has More Value (Unique)

The use of marketing strategies with ideas that are unique, unusual, different and carried out continuously will have an impact on the value or characteristics of the products that the company offers.

Product campaigns through slogans, rhymes, animations, and so on with different packaged content make the audience judge that the product has more value than similar products. .

5. Bring in Good Investors

Good marketing generates large company profits. The company's potential to grow and advance is getting higher.

The owners of capital (investors) will certainly be interested in the success of companies that have qualified creative marketing work.

They are not reluctant to invest in such companies. As a result, the company's operational funds and product sales have increased.

6. Easily Win Consumer/Audience Needs

Product marketing efforts are focused on the audience as consumers. Creative marketing certainly does a lot of research.

Consumer behavior, the latest trends, similar business developments, products that are currently in great demand or viral, current issues and competitor products are things that need to be researched.

Provision of product promotions that are appropriate and right on target will tend to win the hearts of consumers to buy the products you offer.

Promote fixed products by prioritizing the needs of the audience, but also pay attention to the development of the existing social situation.

7. Consumers Feel Cared For

A marketing strategy with content inserted that can designate individuals will show the concern and approach between creative marketing and consumers. Such content includes customer service, customer experience, video tutorials, video remakes, and so on.