15 Best Email Marketing Services in 2023

Email marketing services can help you build a loyal customer base, increase your brand recognition, and increase your sales which can lead to long-term business growth.

In this article, we will tell you the 15 most popular email marketing service providers to help you choose one for your marketing strategy.

Please note that none of the companies mentioned in this article are affiliated with Indeed.

Why is email marketing service important?

Email marketing services allow you to build and maintain relationships with your customers, intuitively and can benefit businesses large and small.

From free features—like professional email templates—to premium features like—high-volume sending and multivariate testing—there are many ways you can use email marketing to engage with your customers.

With the right email marketing software, you can drive sales while saving time and money. For example, to help generate high-quality leads, an email marketing service might capture a user's contact info with a pop-up form on your landing page.

Or, to promote sales and retain customers, the email marketing service might take from your defined subscriber list and send specified personalized emails at convenient times during the buyer's journey.

15 email marketing service brands you need to consider

While there are many email marketing services that offer free plans, be sure to also consider the benefits of paid plans. Here is a list of popular email marketing services to help you choose the option that meets your needs:

1. Mailchimp

Mailchimp is a market leader with a powerful CRM platform and over 258 integrated marketing features. With Mailchimp, you get intuitive subscription forms, customizable email templates, and user-generated suggestions and recommendations to help you improve your email strategy.

Mailchimp offers “free forever” plans as well as monthly and pay-as-you-go plans for their multichannel tools. While their user interface is simple enough for beginners, the monthly fee for the advanced features in their advanced subscription is best suited for large enterprises that need a more robust solution.

There are two important things to note about Mailchimp: affiliate marketing is not allowed and unsubscribe emails are included in the number of emails sent.

2. Sendinblue

Sendinblue is an email marketing and SMS service with a CRM platform. It's easy to use and offers innovative tools to create attractive and beautiful emails. With the drag and drop email editor, you can create professional looking emails without any HTML or design experience.

Sendinblue offers free and monthly pricing plans. Additional features include A/B testing, contact list segmentation, follow-up email automation, prime time email delivery and advanced statistics.

3. AWeber

AWeber is an email marketing service built for entrepreneurs and small businesses. Their goal is to simplify email marketing for beginners.

They help you classify your contacts, design professional emails, and nurture prospects. You can access built-in email templates, automation options, and email tracking with insights. Q

AWeber template is “mobile responsive” so most customers can read your messages on mobile devices as well as desktop computers.

AWeber offers a free plan (for 0-500 subscribers) and a pro plan with additional features and tiered pricing based on number of subscribers. Customer support is available via phone, email, live chat, webinars and tutorials.

4. Drip

Drip is an email marketing service that simplifies sales funnels and marketing automation. Recommended for bloggers, digital marketers and e-commerce. Their main competitive features include a visual workflow builder, email segmentation and smart marketing automation tools.

Drip offers a free 14-day trial with paid plans that increase based on list size so you can contact more targeted subscribers from your email list.

Drip integrates with most of the website builders and lets you add pop-ups on your website and get leads. You can communicate with their support team via live chat and receive automation training, documentation and webinars to learn more about email marketing.

5.Constant Contact

Constant Contact is very easy for beginners. Once you open an account, you get access to a built-in image library, tracking, reporting, Facebook ads integration, and social media sharing tools. There is also integration for Shopify stores.

Constant Contact offers email automation, surveys and polls, drip campaigns and the ability to send targeted emails after A/B testing.

6. ConvertKit

ConvertKit is a solid email marketing platform that is easy to use. It is perfect for professional creators, marketers, writers and bloggers. Its most outstanding feature is its increased content and incentives. Additionally, it simplifies the process of managing scheduling and dispatching autoresponders.

ConvertKit allows you to segment your customers into buyers so you can personalize automated emails accordingly and increase conversions.

7. GetResponse

GetResponse is a popular email marketing solution, perfect for marketers and small businesses. It is famous for its conversion funnel tool. They offer other unique features such as a landing page editor and the option to create webinars. They also provide free access to the photo library.

GetResponse lets you create smart and automated campaigns with its automation tools. For example, you can use the drag-and-drop builder to create campaigns, group contacts, and send emails tailored to specific groups. It also offers unsubscribe tracking options, A/B testing, and responsive forms.

You can try any GetResponse plan free for 30 days, then choose from four paid plans and choose your billing period (monthly increments, 12 months, or 24 months). Support is accessible via email, live chat, and phone. Also includes their help section which has free learning materials.

8. Mailer Lite

MailerLite is a modern newsletter tool for freelancers and business owners looking for a no-frills, affordable way to market to their subscribers via email.

It has important marketing features such as registration forms, reports, and landing pages. MailerLite is easy to use, offers an intuitive interface and a robust editor as well as multilingual support and well-designed templates.

MailerLite offers a free plan as well as a 14-day free trial of their premium features. The monthly price for their premium plans is based on the number of subscribers along with optional additional paid features for professionals and larger businesses.

9. Benchmarks

Benchmark is a great email marketing platform for multilingual teams as it offers its services in 15 countries and answers questions in multiple languages. Intuitive and affordable, Benchmark provides free, pro, and enterprise plans as well as a wide selection of customizable templates and a user-friendly editor.

10. ActiveCampaign

ActiveCampaign is a marketing automation service with CRM. They offer lead scoring, a feature that helps you detect the right prospects for your sales team. Also, they allow you to share dynamic and different content with your e-mail contacts, depending on how you group them.

With tiered monthly pricing plans and viewable features by business type (digital business, B2B, or ecommerce), ActiveCampaign offers a multi-channel solution and multiple application integrations.

11. Mooseend

Moosend is an affordable email marketing platform that helps you create landing pages, email newsletter campaigns and subscription forms. You can automate certain campaigns for different audience segments, integrate interactive content such as videos, and choose from several email newsletter templates. If you can't build what you want with the basic Moosend package, there are custom solutions available.

12. Omnisend

Omnisend is an email marketing service that offers automation workflows for different stages of the customer journey. It is specially designed for high growth e-commerce businesses.

Omnisend has a unique omnichannel function for professionals. It allows you to add WhatsApp or Facebook Messenger, email or SMS notifications in the automation workflow. With its segmentation feature, you send your message to the right customers, in the right channels, and at the right time.

Omnisend offers a 14 day trial followed by an automatic upgrade to a paid monthly plan for standard or pro features. Enterprise plans are also available if you need more customized features.

13. iContact

iContact is an easy-to-use viral email marketing platform. As part of their premium package, iContact pairs you with a strategic advisor—to help you create a marketing strategy—and a social marketing consultant—to help you improve your online presence.

An added feature for sales teams is the ability to engage with contacts and convert them to customers, all in one campaign tab using Salesforce, their integrated application.

With iContact, you can get started for free or choose the plan that best suits your business and marketing needs. Special rates are also available for nonprofits, high-volume senders, and special packages.

14. Campaign Monitor

Campaign Monitor is a provider of useful and personalized email marketing tools and is perfect for small businesses or agencies. Personalization is its main advantage. Their visual marketing automation tool allows you to create personalized user journeys. Their tools also use data to help you create unique content and increase engagement.

Campaign Monitor offers a free plan—send five emails—and a basic plan—send up to 2,500 emails—to get you started quickly with core features. For frequent and high-volume senders, they offer an unlimited plan and a prime plan with premium features.

Conclusion

Those are some email marketing service brands that you can choose based on your needs and budget. Check each brand that we mentioned above, and understand the advantages, disadvantages, ease of operation, to the most important features that must be there to make it easier for you to carry out an effective and successful email marketing strategy.

The marketing method with email marketing can be regarded as an effective and low-cost marketing strategy. However, also make sure that the information contained in the email is informative, educational and makes the subscriber feel special, personalization is key.

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